Over-sexualization and Objectification Across Culture:

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Over-sexualization and Objectification of women is a global problem with frightening consequences.

 

In an article titled "The Sexualisation of Women in the Entertainment Industry In India," the author discusses the progressive attitudes that the government and society has been taking in the last few years, but says that in media, nothing is changing for the best.

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"Far from the expected decline, recent years have seen a surge in the amount of objectification female superstars and models have been subjected to, often to the point of downright harassment."

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Even attempts by the Censor Board to make sex more taboo in the media has seemed to backfire.

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"The more taboo the subject, the more these industries feed into the people’s inner desires..." "The over-sexualisation of the female body and the insertion of sexual imagery into almost every form of entertainment and advertisement has normalized acts like that of [eve] teasing and cat calling...and portrays women as mere outlets for male sexual fantasies...The idea that women are just supposed to look good and sit back while the man handles all the work is one which is deeply rooted in patriarchy and an attitude which no doubt facilitates the aforementioned objectification and sexualization of women in the real world."  

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In the following video clip, it appears that a man is at his wedding, sees a woman dancing suggestively and leaves his wife to go dance suggestively with the other woman.  If you watch the wife's face during the encounter, she says "no," but has to keep smiling.  She covers her mouth with her hand in dismay but is still seen to be smiling as her husband leaves her to dance with the half-naked woman.

 

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Not surprisingly, rape is the fourth most committed crime in the country, because of how women are advertised. In a CNN article written in 2018, about the India rape crisis, it states, "About 100 sexual assaults are reported to police in India every day, according to the National Crime Records Bureau. There were nearly 39,000 alleged attacks in 2016 -- an increase of 12% over the previous year.  

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Another country where ramifications of oversexualization is seen is Brazil. “Statistics show that about every two hours a woman is murdered in Brazil, a country with the seventh highest rate of violence against women in the world.” The objectification of women makes women appear weak or vulnerable, and more of a target to violence. "'This juxtaposition of sex and violence isn't new,' according to Rosana Schwartz, a historian, and sociologist at Mackenzie Presbyterian University in Sao Paulo. Brazil imported more slaves than any other country in the Americas, and slavery was only abolished in 1888. 'The female slaves were used as sexual objects to initiate the master's son's sexuality or to satisfy him. And the result has been that until today, Brazilian women are seen in a sexist way, in a more sexualized way, because she was used as a sexual object for so long,' Schwartz says." Even today, a naked woman is the symbol of the television company "GLOBO."

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the "Globeleza," is the symbol of GLOBO's festival coverage,

and she appears at every commercial break.